Better Statistics CIC are grateful to Opinium Research for their support by conducting a short survey on awareness of inflation amongst the general public.
Following from the increase in inflation in the official April figure we wished to test the finding from EScoE’s qualitative work that a majority of consumers understood the inflation rate and we wished to explore the degree to which the official figure corresponded with their own experience.
Our findings include the observation that more men than women are aware of the official inflation figure, and that they are more inclined to consider that the official figure understates their experience. Nevertheless, overall, more people believe the official inflation rate is either about right or overstates their experience. However, it is important that the 14% who think otherwise should not be ignored, particularly since there are more of these in cities such as Belfast and Southampton. Please follow the links below to download the full results: