Advisory Group

The Better Statistics Advisory Group

The Better Statistics Advisory Group reflects a diversity of engagement within and across British commercial and business life. The group consists of six insightful professionals who value the quality of statistics and data and their potential impact on decision-making, and who offer robust advice.

Members are provided with the opportunity to see and critique the work of Better Statistics CIC, whilst retaining no direct authorship of any opinions or conclusions made. The advisory group provides both encouragement without bias and dialogue without direction.

Advisory Group Members:

The six members of the Better Statistics Advisory Group are:


Simon Briscoe: Simon is a director of data science start-up t-tab, having previously worked in the civil service, investment banking and at the FT. Among various contributions to our public life he was an adviser to parliament’s Public Administration Committee and a trustee of FullFact.


Sir Vince Cable: Vince was the Business, Innovation and Skills Secretary in the coalition government, he has now retired from politics but retains an active interest in business and economic affairs.


Sir John Curtice: John is Professor of Politics at the University of Strathclyde and Senior Research Fellow at the National Centre for Social Research; he is also chief commentator on What UK Thinks.


Leon Gunning: Leon is Go-to-market Manager at Vodafone following from a period as Insights Manager at Giff-Gaff.


Ms. Vicky Pryce: Vicky is Chief Economic Adviser and a board member at the Centre for Economics and Business Research (CEBR). Vicky has held senior positions in business and the Civil service including as partner and chief economist at KPMG and joint head of the UK government economic service.